SWITCH

Who ever read privacy terms of an app before installing it on their devices? Barely anyone...
Yet, these terms are especially important about our online privacy and what corporations can collect about us : geographical localization, contact list, photos and films, messages, emails...

In order to answer to this gigantic data business, we created Switch: a smartphone that protect your privacy. With a simple gesture, Switch allows you to be aware of all the applications installed on your smartphone that access your personnal information, and give you the power to easily "switch off" these permissions. Swith came with Firefox OS, a free and open-source operating system, which insure transparency for every basic applications on your phone.

Our communication campaign is built on the insight "I agree" : we all agree the terms of use of all the applications without never read it, while these same terms of use in "real life" will be unbeareable.